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Intro to the Power of Digital Marketing

SXY 100 55A Intro to the Power of Digital Marketing

June 3rd and June 4th 2014 6:00 PM - 9:00 PM


SXY 100 Intro to the Power of Digital Marketing

Marketing is a new game. A mix of modern digital-related methods that focus on how to build your brand, bond with your customers and add value to product and service are replacing traditional concepts that have been in play for decades. Discover just what digital marketing is and the role played by digital analytics and why this is important. Learn the meaning of key terminology and buzz words as you find out how the new marketing uses SEM, SEO, display ad, e-commerce, email, social media, online advertising and mobile communication to drive business. Lecture includes the basics of digital analytic measurements as a tool

Earlier Event: February 27
Guest Teaching @ Baruch College
Later Event: November 18
AAFA Featured Panelist