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Social Commerce Fundamentals and Best Practices

SXF 116A Fashion Business Social Media-Social Commerce Fundamentals and Best Practices

April 18th, April 25th, May 2nd 6:00 PM - 9:00 PM


Gain a vital A - Z education on current social media developments now in practice by the major fashion players - retail, designer and media segments. It doesn't matter what you do in fashion or hope to do, get the necessary know-how on the social revolution. Take a look at blogging, posting, pinning, tweeting, etc. as methods to engage specific demographics morphing social media into social commerce. Become fluent in all the buzzwords as you examine how digital developments from websites to smartphones and apps can create a more efficient and successful customer experience, better customer service, and opportunities to increase engagement and loyalty. Turn an educated critical eye to what constitutes success and what results in customer overload and turn-off

Earlier Event: April 18
Social Media Marketing Online
Later Event: April 26
Intro to Digital Marketing