Building Your Personal Brand Online
What you'll Learn in Building Your Personal Brand
Brands are evolving. If you want people to know who you are, you have to gain their trust. It doesn't matter what you're role is, the more people who get to know the real you, will trust you. Building your personal brand is not luxury, it's essential to be a player in today's market. And communicating what you are working on, learning about your values, is exciting and empowering to others. A transparent personal brand will create opportunities for you. But how do you get started, what do you need to know, and what are best practices to get you on the right path?
These are the questions we get constantly and in this workshop, we'll put together strategies to understand how to build your personal brand.
In this class, we will help you identify who you are, what do you want to be known for and how to build a solid powerful brand.
Learn why it's important to have a personal brand
Understand where to start and set goals to ensure you are successful
Put together a brand profile and strategy
Understand how to use content to build your brand
This workshop is for anyone looking to build their personal brand and gain exposure
What do you need to bring to class?
Just bring you and something to take notes with.
10:00am - 10:15am Meet and Greet
10:15am - 10:45am Personal Branding 101
10:45am - 11:30pm Building your personal brand infrastructure
Define your personal brand
Your mission statement
A guide to digital platforms
11:30am - 11:45am Break
11:45pm - 1:00pm Building a strategy
Positioning of personal branding
Setting goals and objectives
Building personal persona and tone
Content approach and selecting viable platforms
Dalia Strum is the founder of RethinkConnect, an agency that focuses on the future of marketing in an ever changing environment. She’s also an educator of Digital Marketing at The Fashion Institute of Technology and co-host of OneQuestionXYZ (a sales and marketing podcast) as well as co-host of The Girls Club Podcast.