Building Your Personal Brand Online

What you'll Learn in Building Your Personal Brand

Brands are evolving. If you want people to know who you are, you have to gain their trust. It doesn't matter what you're role is, the more people who get to know the real you, will trust you. Building your personal brand is not luxury, it's essential to be a player in today's market. And communicating what you are working on, learning about your values, is exciting and empowering to others. A transparent personal brand will create opportunities for you. But how do you get started, what do you need to know, and what are best practices to get you on the right path?

These are the questions we get constantly and in this workshop, we'll put together strategies to understand how to build your personal brand.

In this class, we will help you identify who you are, what do you want to be known for and how to build a solid powerful brand.


Learn why it's important to have a personal brand

Understand where to start and set goals to ensure you are successful

Put together a brand profile and strategy

Understand how to use content to build your brand

This workshop is for anyone looking to build their personal brand and gain exposure

What do you need to bring to class?

Just bring you and something to take notes with.


10:00am - 10:15am Meet and Greet

10:15am - 10:45am Personal Branding 101

10:45am - 11:30pm Building your personal brand infrastructure

  • Define your personal brand

  • Authenticity

  • Your mission statement

  • A guide to digital platforms

11:30am - 11:45am Break

11:45pm - 1:00pm Building a strategy

  • Positioning of personal branding

  • Setting goals and objectives

  • Building personal persona and tone

  • Content approach and selecting viable platforms

  • Audience generation

Sarah Malcolm is the COO for The Content Funnel, Blogger and co-host of The Girls Club Podcast.  In her role she leads The Content Funnel, where they create blogs and social media strategies for some of the biggest brands in the real estate industry. 




Dalia Strum is the founder of RethinkConnect, an agency that focuses on the future of marketing in an ever changing environment. She’s also an educator of Digital Marketing at The Fashion Institute of Technology and co-host of OneQuestionXYZ (a sales and marketing podcast) as well as co-host of The Girls Club Podcast.